During a 49ers preseason game in the 2016 season, Kaepernick sat down during the playing of the National Anthem as opposed to the tradition of standing. During a post-game interview, he explained by stating, “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color. To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder”, referencing a series of events that led to the Black Lives Matter movement. Roger Goodell says nothing.
In the 49ers’ final preseason game of 2016, Kaepernick opted to kneel during the U.S. national anthem. He explained his decision to switch was an attempt to show more respect to former and current U.S. military members while still protesting during the anthem after having a conversation with former NFL player and U.S. military veteran Nate Boyer.
Since then, the NFL has been accused of being against both Military and Law Enforcement. A game people use to watch to escape politics has now become a political tipping point. Watching young men who make millions preach to the “Everyday Joe” about their hardships in life is almost laughable. It would definitely explain why viewership of the Super Bowl has been down the past 3 years.
So who’s really going to be watching the “Big Game” this year? Most people who say they are boycotting the Super Bowl most likely will at least watch a play or two.
Over the years, the Super Bowl has become more about the commercials and eating bar food than the game itself. These days most people are spending time socializing with friends and eating, than actually watching the game. “It’s just another reason to throw some meat on the smoker and drink some beer” said one Facebook user.
There’s a lot of money to be made Super Bowl Sunday. Last year’s event saw ad sales total a record-breaking $392m for ads shown during the game. The people making money will be watching. Outside of them, most viewers will be New England, LA and maybe a handful of Michigan Wolverine fans who actually give a shit about the Super Bowl. What use to be something that brought people together has been reduced to another “political shitshow”.